Digital Advertising And How It’s Changed The Tourism Industry

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Marketing is a challenge for any company — but in the packed tourism industry, it’s perhaps more difficult to get noticed than ever. Travel shows spread the word about famous locations — which are often too expensive for the average traveler to afford. But nonetheless, that’s what they’re aware of and that’s what they idealize, often unintentionally ignoring hidden gems. It can be difficult to advertise places like bed and breakfasts and places wherein people can camp; they’re often less noticeable in the first place than grand hotels. Perhaps the best way to get what you need in terms of travel marketing is to make the transition online. Tourism websites make a big difference in the travel world today, with lots of people finding everything from hotels to campgrounds online rather than through things like pamphlets or guide books. But without the right website design, your chances of making an impact on travelers — who can easily browse hundreds of sites in a day — is very slim. Below, we’ll look at how travel website design works, and how you can use digital marketing to get the attention of potential travelers. They may not be aware of hidden gems, but once they find them, they tend to love them. It’s just your responsibility to make sure they know about yours.

Travel Blogs: Making The Most Of Word Of Mouth

Travel blogs are among a more recent type of guerrilla marketing in the travel industry. While it might seem unlikely on paper, travel bloggers have made a major impact on how travelers pick their destinations, and the word of a popular travel blogger can make or break a small destination’s future. There are a number of different types of travel bloggers. Some prefer to stay in cities and visit hotels, while others like to go out in the country, frequenting everything from campgrounds to bed and breakfasts. Travel bloggers are more likely to leave reviews than casual travelers, so this is one point where having a website comes in handy — and indeed, an important part of any tourism website is a review section that’s easily updated. Furthermore, having a website that a travel blogger can link to on their own website makes it easier for readers to contact you after a travel blogger reviews you on their blog. You may want to court a travel blogger, if they’re open to the possibility. Many travel bloggers will visit sites when given a discounted rate, so if you find a travel blogger who seems perfect for your location, you may want to give this a chance.

Travel Site Web Design: The Musts

The fact is that travel and tourism websites can be difficult for the average person to design, whether they’re advertising a campground or a hotel. They need to be eye-catching and full of interesting visuals, while at the same time getting practical information across. They also need to be easy to navigate, constantly updated, and accessible. This is why it’s probably best to use a professional web designer. One thing that’s crucial for any website is mobile accessibility. This means that your website can be accessed not only from a desktop computer, but from a tablet, smartphone, or other types of mobile devices. Research has shown that in 2015, 51% of smartphone users discovered a new company or product when conducting a mobile search, 30% of all mobile searches are related to a specific location. Again, your site should also have a review section, and you should ask guests to review your location — after all, between 80 and 90% of customers check online reviews before making a purchase.

Social Media Campaigns: They’re Worth The Time

Social media is right at your fingertips. It’s cheap to use, and by marketing your services through social media, you can reach a number of different people in a short amount of time. So aside from a website, establish a social media presence as well. You’d be amazed by what it can do for business.

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