What Travel And Tourism Websites Should Know About Customer Preferences In The Modern Age

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Marketing is slowly but surely being delegated to the digital realm. While traditional methods are not yet obsolete, the convenience and accessibility of digital marketing has caused many customers to turn to their tablets and smartphones in order to get the information they need. When it comes to campground design, your best bet toward attracting a steady client base is providing them with functional websites and smart marketing tactics. Consider the list below if you’ve found yourself struggling with the ins and outs of approachable campground marketing.

Customer Habits

You should know what your customers prefer before cementing a marketing plan. Studies have shown nearly 90% of customers will check online reviews before committing to a purchase, making your online presence one of the most necessary elements of your business’ success. An additional 2008 study saw the majority of consumers at 85% using the Internet to find local businesses to buy from. Whether your customers come from the opposite coast or the next town over, it’s important to provide all with the resources they need.

Digital Marketing

Your digital marketing budget needs to reflect the times. The average company will spend 25% of their total marketing budgets on digital means alone. This number, however, is only expected to triple within the following five years. This includes, but is not limited to, investing in social media, blogging, adjusting web design, implementing SEO and seeking out animated banners. A study provided by Outbrain saw that search results still beat out social media by 300%, making it the ultimate driver of traffic to online content.

Search Engines

Travel and tourism websites thrive on accurate search engine results. Google alone will process an impressive one trillion searches ona yearly basis, based on a 100 billion searches per month model. According to data provided by a 2015 Google study, half of all smartphone users will discover either a new company or a product while searching. Resort website design should not only give the customer a good result, it should help them get there in the first place.

Creating Appealing Campground Design

Campground design relies on a combination of search engine results, digital marketing tactics and a well-rounded website. SEO, short for ‘search engine optimization’, helps redirect curious customers to your page through avid search engine inquiries. They’ve also been found to have a 14% close rate. Consider outbound leads, such as from print advertising or mail, which only have a close rate of 2%. Your website, on the other hand, should be designed to be as simple and effective as possible. This means fewer cluttered advertisements, a basic color scheme and easily accessible information on company policies, pricing and methods of contact. Don’t let your campground design fall into obscurity. Brush up on your digital marketing tactics and give your business a fighting chance.

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