Americans often prefer to camp over any other activity during the spring and summer months. They don’t, however, wish to expend effort on websites that don’t put forth their best effort. Campground design is at its best when its website provides new customers and repeat visitors alike with a superior browsing experience, ranging from easy-to-find contact information to a search algorithm that plays it smart in lieu of being old-fashioned. Is your BandB website solving their problems or creating new ones? It’s time to decide where you’re going to take your tourism marketing strategy from here on out.
Social media is a powerhouse. Hundreds of millions of people use Twitter and Facebook to engage with relatives, blog about their lives and, most significantly of all, reach out to businesses. A company without a strong social media presence is like a chair missing a leg. Contrary to popular belief, however, it’s not the only method you should be relying on to reach out to customers. That distinction lays in SEO.
Short for ‘search engine optimization’, SEO is considered the bread and butter of the digital marketing world. It’s affordable, efficient and, perhaps best of all, is considered a boon for both customers and companies. This is due to its organic approach and means of allowing customers to optimize their search results without intrusive advertisements. SEO is thought to drive over 70% of search traffic, with a 14% close rate, to boot.
What are companies doing about this? It’s estimated the average company spends 25% of their total marketing budgets on digital resources. However, the next five years are expected to see this number surge to 75%. Campground design is no different. People go out camping because they want to shed the worries of the working world for a few days and catch up with family members and friends. The last thing they want is a hassle that keeps them from their vacation.
Campground design should relay important information in an accessible and approachable manner. This means fewer intrusive advertisements, fewer pop-ups and easy-to-locate buttons. Over 80% of customers will check online reviews before they commit to a purchase. The majority of customers will also leave a website that takes more than a few seconds to load or doesn’t have contact information readily available. Have your camping websites fulfilled this simple wish?
Mobile searches are also higher than ever. This is due to browsing being done on-the-go to compensate for busy schedules. If your website can’t function well on the average smartphone or tablet, you’re losing money. Travel and tourism websites need to constantly up their game if they want to stay afloat in a sea of competition. According to 2015 data provided by Google, the world’s leading search engine, over 50% of smartphone users found a new company through their phone.
Campground website design has to follow the same rules as any other industry or brand. Your website won’t be able to go far if it’s not optimized for SEO, leaving it to collect dust while others soak up attention in relevant search results. RV park design standards are higher than ever, meaning even an average website risks looking lackluster among sleeker competition. Lastly, mobile searches means more accessibility to a wider variety of people.
Word-of-mouth is great, but word-of-mouth combined with SEO and digital marketing techniques is even better. How will your campground design turn heads this year?